Boag’s Strongarm
Boag’s Strongarm is a heritage beer, first brewed in 1881. By taking a modern, humorous approach to ye olde scenes, we struck advertising gold. It was a very successful launch of the Boag’s brand nationally, instantly positioning Boag’s as an irreverent, yet authentic beer brand. It won many MADC awards and sold barrel loads of beer. Created at Y&R Melbourne.