This was a fun campaign! The tagline, ‘For everyone you are’ spoke to the insight that we’re all multifaceted, and that the CRV is a 4x4 that looks good, whether you’re at the opera or the beach. The concept leant itself nicely to digital executions, with Facebook and Instagram users’ photos made into their own personal collage of photos. The TV was directed by Patrick Hughes and won a Silver at the AWARD Awards. Created at FCB Melbourne.